CASE STUDY

305 Defend

A brand extension and e-commerce experience designed to bring a new product line to market within an established visual system.

My Role

Brand Identity ●  Art Direction ●  E-commerce Website Design ●  Print & Digital Marketing

The Challenge

305 Defend was a new business operating under an established parent company. The challenge was to create a distinct identity and e-commerce experience while staying aligned with the existing brand guidelines.

byrna logo

The Solution

I developed a cohesive visual identity that extended the parent brand while giving 305 Defend its own recognizable presence. The new system was carried through the e-commerce website, business cards, and marketing materials to create a consistent experience across digital and print.

305 Defend
brand board
305 defend desktop
305 Defend Mobile site
305 defend
305 DEFEND BUSINESS CARDS

“I used Andrea for the branding and website design of my new business and couldn’t be happier with the experience. When it came to my new logo, I did not really know where I wanted to go. Andrea helped point me in the right direction and guided me through the whole process.”

– Mike McKay
Owner, 305 Defend