CASE STUDY
The Challenge
Ansley needed a website that would showcase her artwork without competing for attention. The goal was to create a clean, gallery-inspired experience that felt refined and intentional while keeping the focus on the artwork. The design needed to balance simplicity, structure, and visual interest without becoming distracting.
The Solution
I developed a minimalist identity and website centered around the artwork, using generous whitespace, clean typography, and simplified navigation to create a gallery-like experience. The visual system included a refined logo, spacious layouts, responsive design, and carefully considered presentation methods that allow the artwork to remain the primary focus.
