CASE STUDY

Autism Building Blocks

A complete brand transformation designed to create a more welcoming and emotionally connected experience.

ABB Head brand

My Role

Brand Strategy ●  Art Direction ●  Logo Design ●  Website Design ●  Print & Digital Marketing

The Challenge

Autism Building Blocks came to me for a complete brand refresh. They wanted to move away from the traditional puzzle-piece imagery associated with autism and create a warmer, more playful identity centered around children and their development.

abb old logo

OLD LOGO

The Solution

I developed a new visual identity inspired by building blocks, using bright colors, playful typography, and custom illustrations. The new system was carried through the website and promotional materials to create a cohesive, approachable brand.

ABB style sheet
Autism Building Blocks Brand Board
Autism Building Blocks Mobile website
abb DIGITAL ASSETS
Autism Building Blocks business Cards
ABB Art instagram

“Andrea did absolutely excellent work for me designing a new logo, website, and other promotional materials. I can’t say enough positive things about the experience.”

– Claudia Zenteno
Director, Autism Building Blocks